Running an online store today takes more than just great products and polished branding. Between dealing with algorithm updates, rising ad costs, and endless competition for attention, every little edge counts. 

That’s why so many e-commerce owners are looking beyond traditional marketing and investing in smart search strategies, especially when it comes to link building. 

If you’ve ever tried managing your own SEO, you know how challenging it can be to build links consistently. It can be slow, technical, and one of the jobs that slowly eats away at time every single week. Outsourcing that part of your strategy can be changed. 

And in that world, few names carry as much deserved recognition as fatjoe. 

They’re one of the most established link-building agencies in the business, known for delivering fast, scalable, and transparent results. But are they the right fit for your e-commerce brand? Let’s have a closer look below: 

Why SEO Still Matters for E-Commerce

Organic search still remains one of the most dependable ways to attract loyal customers. A strong SEO foundation builds trust and visibility, helping your brand get found without relying solely on ads. 

Backlinks play a huge role in this. Links from respected websites tell Google your store deserves attention; the more relevant they are, the better your chances of ranking and converting. 

As this post on why tech adoption is key to brand survival explains, embracing smart systems gives brands a clear edge. That’s exactly why fatjoe offers a balance of human expertise and technology designed to make SEO simpler and more effective.

Who Are fatjoe?

Founded in 2012 by Joe Taylor, fatjoe quickly became the go-to name in the SEO industry. Their original focus was white-label link building, meaning agencies could use their services under their own brand, but their model soon started to attract different clients, too. 

Today, they serve over 10,000 agencies and businesses globally, offering a range of SEO and content services. Their reputation comes from one thing above all: their simplicity. No confusing packages, there’s no upsells, just clear, transparent link building and content creation that is done fast and done right.

What Services Do They Offer?

While fatjoe has expanded over the years, their bread and butter remained link building. Here’s what they are best known for.

Blogger Outreach: They create in-content backlinks from relevant high-quality blogs; you choose the domain rating (DR10 to DR60+), and they handle everything else. Content creation, outreach, and placement.  

Niche Edits: Instead of creating new content, fatjoe places backlinks inside existing, already-indexed articles. This approach gives you faster link equity and is perfect for refreshing your older SEO plans. 

Infographic Outreach: Forbrands that invest in visual content, fatjoe finds placements for your infographics on sites that have real audiences and engagement. 

Beyond links, they also offer digital PR content writing and SEO services that are all designed to help businesses grow authority without overcomplicating the whole process.

Why E-Commerce Brands Love fatjoe

E-commerce brands face the same challenges everywhere they go: they don’t have enough time, not enough hands, and constant pressure to always stay visible. That’s why fatJoe fits well into their workflow.

The turnaround time is fast, usually about 2 weeks from order to delivery, which makes a big difference during product launches or seasonal campaigns. The ordering process is just as smooth, too. You choose your preferred domain rating, share the URLs and anchor text, and that’s it. No long calls or complex onboarding to deal with.

Pricing is really straightforward, too. Everything runs on a pay-as-you-go model with no hidden fees or long-term contracts; you always know exactly what you are paying for.

Most importantly, the quality holds up. fatJoe earns its links through real outreach, not automation, with strict relevance and editorial standards. For e-commerce brands, that is important. The last thing you want is to have risky backlinks damaging your domain’s reputation.

What They Could Improve

Even the best services have some limitations. In fatjoe’s case, those mainly come down to how streamlined they’ve made their systems. 

If you’re looking for highly tailored, hands-on consulting, then this might not be the best fit. Their platform is built with efficiency in mind; you order, they deliver. There’s limited back-and-forth beyond that. 

The pricing is fair, but if you need niche-specific placements or detailed strategy input, you might find the customised options a little limited.

In short, fatJoe is perfect for businesses that know exactly what they need: links at scale, but less ideal for those who want a full-service marketing strategy wrapped around it.

What It’s Like to Work With Them

Ordering from fatjoe feels less like dealing with an agency and more like using a trusted tool. Everything happens online; you log in, place your order, choose your specifications, and then you wait for the delivery. 

Once your links go live, you’ll get full reporting, including the URLs, metrics, and context of every single placement. 

The team is available for support, but the process itself doesn’t require much oversight. It is brilliant for brands that want to stay focused on growth while the experts handle the technical side quietly in the background.

Is fatjoe Worth It?

If you’re an e-commerce brand looking to strengthen your SEO foundation without hiring in-house specialists, fatjoe is one of the most efficient options out there. 

They’ve managed to turn a complex, time-consuming task into a much more streamlined service that genuinely delivers. While it’s not the best fit for custom strategy development, it’s unmatched for scalability, affordability, and reliability. 

Visibility is something that is important, and partnering with a proven team like this gives your business a serious edge. 

Final Thoughts

SEO may have changed, but link building is still the centre of organic growth. The challenge today is making sure that it is done efficiently, safely, and at scale, and that’s exactly what fatjoe delivers. 

Their blend of speed, simplicity, and credibility makes them a standout choice for brands that are looking to see measurable results without the complexity.