Residential waste haulage businesses are gaining popularity as entrepreneurs realize what a genius idea this is. The need for waste haulage will always be great, so it’s a business that’s unlikely to go away any time soon. Annoyingly, you’re not the only one who’s keen to capitalize on this startup idea. Loads of waste haulage businesses exist nowadays, so how do you make yours stand out? Here are six USPs you can implement to encourage people to phone you instead of a competitor.
Ongoing Discounts
Who doesn’t love a discount?
Customers across all industries go crazy for them, and you can implement ongoing discounts as part of your normal pricing plan. Set things up so a customer can unlock a discount if their order goes above a certain amount of money. For waste haulage, this could mean your plan revolves around the quantity of waste someone wants you to remove from their home. The more stuff they need you to get rid of, the bigger their discount will be.
Ideas like this give your business a USP because people know they’ll save money by choosing you. It also encourages them to pay more than they initially intended, just to get a discount. It plays on the customer’s psychological response to discounts and will help your business stand apart from the rest.
Loyalty Rewards
Loyalty programs are also excellent at handing out discounts or special perks to your customers. The difference here is that you establish the terms of the program based on order repetition:
- Customers earn points or stamps on a card with every order
- The more orders they make, the more points/stamps they generate
- If they reach a certain number of points/stamps, they unlock a benefit
Benefits can include massive loyalty discounts, a free service, and so on. Spend a good amount of time creating the perfect loyalty program so it appeals to your customer base. It should revolve around order frequency because that’s how you encourage people to return to your business. The goal is to use your loyalty rewards as a USP that draws in more new customers and retains them for longer.
The Fastest Service
People hate it when their waste removal provider takes ages to arrive. As far as they’re concerned, the sooner their waste is removed and dealt with, the sooner they can get on with the rest of their day. People want fast providers who can commit to a fast service all the time – and you can turn this into your USP.
Promote your service as the fastest around and promise incredible turnaround times. Customers could call you and have their waste removed on the same day, maybe even within a certain number of hours.
How do you commit to a promise like this? It’s easier than you think. Speed up your service and improve efficiency with residential waste hauler software to learn things like the optimal route to get to a customer. Software helps you uncover all the little things you can do to improve your service and truly make it the fastest around – giving you the ideal USP.
Waste Removal Subscriptions
What if your unique selling point focused on the way in which you provided your services? While all the other residential waste removal companies in your area offer the same service structure, you could buck the trend by offering subscription services.
Rather than paying for a specific service, customers can choose to sign up for a subscription plan with you. For example, this could mean they pay a monthly/annual fee, and you agree to visit them every week to remove their general waste. Or, you could arrange for monthly garden waste collections – or whatever the customer sees fit.
This service will go down well with people who need regular waste collection services – you could even partner with self-employed people or businesses. What if someone paid you a monthly subscription and you collected their waste after a construction or gardening job?
Waste removal subscriptions give you new ways to find clients, but they also set you apart from other businesses in your area. You benefit from a consistent and secure income via the subscription fees, and customers benefit from a reliable service that comes whenever they need it.
Specialist Waste Removal Services
Talking about things like construction and garden waste leads to another potential USP: offering really unique and “specialist” waste removal services. Think about things people have a really tough time getting rid of:
- E-waste
- Old bricks & mortar
- Organic waste
- Large furniture & other bulky items
Start adding these waste removal services to your roster and let customers choose them as a specialist service. You get to charge a bit more because the service is more complicated, but you stand a big chance of attracting new customers to your business – especially if you’re one of the only companies to offer a specific type of waste removal.
The Most Eco-Friendly Service
Waste removal and eco-friendly don’t seem like they go together, but the truth is you can very easily dispose of a lot of waste in an environmentally friendly manner. Customers will want to know that their waste is being taken to recycling centers – or being repurposed or donated to be given a new lease of life.
Focus on this as part of your branding campaign to push your business as the most eco-friendly waste haulage service out there. Let people know what you do with their waste, and use data to show a percentage of the recycled waste you end up collecting. Imagine someone wants to hire a skip or get rid of their old furniture, and they see your company with something like “90% of waste gets recycled by us” as a tagline. The eco-friendly signals convince them to pick you over everyone else.
You can have one USP or multiple USPs – do whatever it takes to attract more customers and build a business you genuinely enjoy. It’s never smart to follow the crowd and copy what your competitors are bringing to the table; the ideas above show you how to adapt and offer something new and tantalizing.
