Investing in the stock market can be confusing, especially if you’re short on time. Even for those who know what they’re doing, things can get complicated quickly, and if you can’t prioritize months of learning the ways of the game, it can feel like there’s no point.
Thankfully, the necessity to figure everything out on your own no longer stands. In 2025, you can utilize guided investment services to help you get started and flourish in the market. Of course, the issue then becomes who to choose, but this article has you covered.
Here are the 8 best guided investment platforms of 2025 to help you start investing wisely without the stress.
1. Zehnlabs: Best for Free, Transparent Strategies
With their simple three-step strategy that makes investing easy for anyone, Zehnlabs comes top of the list.
All you need to do is choose a strategy, subscribe to that chosen strategy, and start executing your trades. The majority of the guesswork is figured out for you, leaving you only with the enjoyable bits of the process. What’s more, they offer a completely free plan – free forever, and free for everyone – with no credit card needed and no strings attached.
This offers a fantastic opportunity to get started without the burden of having to pay extortionate fees, and there aren’t really any trade-offs as you’ll always be in full control of your money.
They’re the perfect place to begin and are also a great choice for intermediates who don’t have a lot of time to spare.
2. Moneyfarm: Best for Customer Service
Moneyfarm is one of the most popular platforms for investment on the net. They offer numerous ways to invest across multiple ISAs (cash, stocks and shares, and junior ISAs) as well as providing solutions for planning your pension.
Their cash ISA, for example, offers 3.85% AER, and the team is highly reviewed for being dedicated to simplifying the process for you as much as possible. If you’re looking for as straightforward an option as possible, Moneyfarm is definitely a solid bet.
3. InvestEngine: Best for an Intuitive UI
InvestEngine is a high-quality EFT investment platform with zero account fees. It’s received recognition by prestigious review sites like MoneyWeek, Which?, and Forbes Advisor for its great flexibility options, solidified by a fantastic user interface.
With this company, you’ve got the option of the hands-off approach or fully managed, and the automated investment features and low-cost index tracking make for a very appealing package. Overall, InvestEngine is widely regarded as one of the best options on the market right now.
4. Betterment: Best for Flexible Plans
Betterment is one of the highest reviewed investment platforms on the net, with a 4.8-star rating across the Apple App Store and Google Play Store.
They’ve amassed a customer base of over one million people thanks to their easy-to-use app that allows users to trade thousands of stocks and ETFs with no commissions. They offer a high-cash yield of 3.50% APY and a tax-advantaged IRA for retirement funds.
They also provide the flexibility of allowing you to dial in exactly how much you want to contribute to the process, meaning you can either be all hands on or completely hands off, and with the ability to visually see tax impact before you sell, you’ve got what you need to make concrete decisions.
5. BMO SmartFolio: Best for Low Advisor Fees
BMO’s SmartFolio platform has been built from the ground up to offer you the investment tools you need in the most convenient format possible.
You’ve got the benefit of low advisor fees (from 0.5 to 0.7%) within a transparent, visually clear platform with this application, and with a dedicated team of experts for managing your portfolio, it’s difficult to go wrong.
SmartFolio is beloved by users, particularly for the control it gives them over managing every minute detail. You’re able to see each relevant metric for your account at a quick glance, making the process of saving and investing quick and easy.
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6. SoFi Robo Advisor: Best for Hands-Off Management
SoFi Robo Advisor is a great bet if you’re looking for automated ETF investing with minimal setup.
Specifically designed for new investors or those interested in hands-off management, the platform has been built by experts in the field, offering a wealth of customization options across a series of tightly integrated brokerage accounts and IRAs.
They even offer a complimentary 30-minute session with one of their advisors to help you get a feel for how the service works, and between their three custom portfolio themes, customers have everything they need to manage their investments effectively.
7. Charles Schwab Intelligent Portfolios: Best for Existing Customers
If you’re already an existing customer of Schwab, then their robo-advisor is a no-brainer. The system integrates perfectly with their existing network, and with access to a broad spectrum of ETFs, this is a great choice for those with larger portfolios who wish to take their investments to the next level.
You’ve got multiple accounts to choose from that are supported by an infrastructure of hands-off investing, and you’ll receive the benefit of automated tax-loss harvesting, too.
8. Wealthify: Best for Extensive Tools
Wealthify has seemed to master to concept of providing a wide range of features while keeping the platform as simple and stress-free as possible for the end user.
With the financial backing from Aviva, one of the largest financial service institutions in the world, the service provides beginners with everything they need to manage stocks and shares, invest in their personal pension, and set up junior ISAs – all within one slick application.
Wrapping Up
You should now have all the information you need to choose an investment platform that’s right for you. As you can see, investing is no longer the complex art form that it once was, and by pairing with the right service, you can experience the accelerated growth you deserve.
Be sure to look into each of the options above in detail and give their customer service a call for more details.
