If you’ve got your own products to sell, you’ll know all too well how tricky it can be to make them stand out. You’ve done the hard work getting your product just right, but if it doesn’t catch someone’s eye, it might not get the attention it deserves. The good news is you don’t need to spend loads of money or hire a fancy designer to give your products a boost. There are plenty of easy and fun ways to make your packaging or presentation look more professional and memorable.
Add personal touches
People love when something feels personal. Even the smallest detail can make a difference. Try adding a handwritten note saying thank you or a short message that matches your brand’s tone. If your products are handmade, mention that on the tag or label because it instantly gives your customers that extra connection to you. A small change like this can make your items feel more thoughtful and special, especially if you’re sending them out as gifts or orders.
Play around with colour and texture
You don’t need to be an artist to make your packaging look great. Think about colours that match your brand or the feeling you want people to get when they see your products. Soft pastels can give off a calm and pretty look, while bright colours add energy and fun. Even something as simple as switching to textured paper, a patterned bag, or wrapping in tissue paper can make your products feel more high-end. Don’t be afraid to experiment and see what works best for you.
Use creative labelling
A good label can completely change how your product looks. It’s one of the first things people notice, so it’s worth spending a bit of time on it. Custom labels or rectangle stickers are an easy and affordable way to make your brand look more polished. You can use them for your logo, ingredient lists, or even just for decoration. The great thing about stickers is that they’re flexible. You can put them on boxes, jars, or envelopes. It’s a simple way to make your packaging feel more like you without redesigning everything from scratch.
Think about presentation
How your product is presented makes a big difference to how people see it. If you’re selling in person, look at your table or display. Is it inviting? Do your products look neat and easy to browse? Sometimes just changing how things are arranged can grab attention. If you sell online, focus on your photos. Use natural lighting and simple backgrounds so your products stand out. You don’t need a professional camera because your phone will do fine if you take your time and get the angles right.
Offer a little something extra
Adding a surprise or small bonus can make a big impact. This could be a free sample, a small discount card for next time, or a little branded sticker. It doesn’t have to cost much, but it leaves people with a positive impression and encourages them to come back. Everyone likes feeling like they got something extra, and it makes your brand more memorable.
Keep it consistent
Whatever changes you make, try to keep everything consistent across your products. From your colours and fonts to the tone of your packaging, make sure it all fits together. It helps people recognise your brand straight away and makes your business look more professional.
