SEO or Search Engine Optimization is a tool that brands use in order to generate higher leads and build their online presence. It is an organic way of growing a business presence online, thus it becomes necessary to carry out only the best SEO practices. Building shareable links is a great way to promote a brand’s content online. However, it is also crucial to ensure that each link created is SEO-friendly.

Making links SEO-friendly refers to the practice of taking up all measures that will help brand content rank high on search engines, reach more people, improve presence on different media, etc. With SEO-friendly URLs, brands can attract more leads and potentially turn them into loyal customers. Thus, it is necessary to create links that fit SEO needs and aren’t sensitive to online algorithms that can hamper their targets. To make sure you take all necessary measures to create such links, here’s a look at some of the best practices that will help create SEO-friendly URLs.

7 Best Practices to Create SEO-Friendly URLs

1. Use Page Title

When creating an SEO-friendly URL, have a title in place that you can break down and use in the final link. It is possible to use the full heading or the essential parts of it, as long as the link establishes the redirection point to anyone viewing it.

2. Do Not Use Special Characters

Do not use symbols or characters such as brackets, colons, quotes, etc. It can make the URL feel heavy and reduce the friendliness needed for the purpose of SEO. If you’re using a title that carries such characters, remove them before using it in the final URL for better and more effective reach. 

3. Remove Numbers

Also, remove numeric components that may be present within your URL for better reach. It could lead to miscommunication in the event you make changes to the link destination and forget to make changes in the link. Thus, for better reach and simplified information, it is best to avoid numeric components in the final URL for friendly SEO use.

4. Narrow it down to a Keyword

To make the SEO URL as clean as possible, narrow it down to only the essential keywords. It will allow viewers to understand what a URL is about and also be more inclined to click it due to its friendly appearance. It is also easier to share links that are shorter and more precise, thus only including the essential keywords will help you create more SEO-friendly links. You can make use of URL changer tools to help integrate specific keywords and generate functional links.

5. Make it as Readable as Possible

When you use keywords, make sure that the ones you choose also read well. If they are included within a URL, ensure that they complement each other and read in a way that gives viewers enough understanding to know what the link is about. Readability is an essential factor that plays into how SEO-friendly a URL is or isn’t.

6. Keep it Simplified

For higher SEO reach, keep all URLs as simplified as possible. Using tools such as a URL shortener can help you make lengthy links small and precise, thus allowing better and more functional links for SEO needs and audience reach. 

7. Keep it Lowercase

Servers may treat all information in a URL that comes differently based on their case. Having lowercase keywords in the link helps them get recognized more, thus providing better reach.

Why Do These Practices Matter?

Tailoring URLs to match SEO requirements means that it becomes possible to generate better and higher reach for businesses. It improves the ranking on search engines such as Google or Safari, improving the awareness of brands sharing such URLs. 

People will be more likely to read higher-ranked options rather than ones that are seen on the lower end of search results. Thus, having SEO-friendly URLs makes a difference as they can improve how your work ranks online and the amount it is seen by your target audience. 

SEO is a key component for brands to build and grow their online presence. Hence, when making links, it is necessary to follow all the best practices in place to create the most SEO-friendly and suitable URLs possible. It helps brands improve their online presence, which is beneficial for attracting and retaining more customers in the long run.