There are plenty of social media strategies out there that focus on accounts with huge followings, but what about smaller businesses?

If you’re a new business that’s starting from scratch, your social media strategy should be focused on building both momentum and growth along with engaging your current audience.

Here are some strategies to get you started:

1. Partnering up with relevant businesses

One of the best ways to gain attention in the early stages is to partner up with relevant businesses for both events and promotions. Some examples of what you can do include:

  • Cross promoting products

  • Creating content together

  • Hosting a pop-up event

  • Doing a brand takeover of each other’s feeds

2. Doing a contest

Social media contests are a great way to garner brand awareness and followers. When doing a contest, make sure that you’re choosing high-value prizes that would be enticing to your target audience.

Once you’ve decided on what your prize will be, create engaging content around it. Reels are a good way to gain traction and you can also use hashtags for extra reach.

3. Follow relevant accounts

Be proactive about finding businesses that have the potential of being interested in yours. These can be micro-influencers and even industry experts.

Not only is this an easy way to grow your account, but it’s also an organic way to do so. By following relevant accounts, you’ll also be increasing your potential reach and making your business more visible.

Whether you’re using Tiktok or Instagram, make sure that you’re using all of the platform’s new features to boost organic reach. Being an early adopter will also give you a competitive edge.

5. Use User Generated Content

User-generated content is exceptionally powerful and it’s also one of the most trusted types of media out there. Reach out to some of your customers and ask them if they’re willing to be featured in one of your posts.

Once you’ve got the user-generated content coming in, make sure you’re constantly sharing these images as it helps to build a community and also builds trust.

6. Use paid ads

There’s nothing wrong with using paid ads – especially if you’re looking for a bit more push. Not only are paid ads inexpensive, but a small amount can go a long way.

Not only do paid ads help with expanding your company’s reach, but it also garners more followers. Start slow with your paid ads before ramping them up.

If you have the budget, you can also consider having always-on paid ads that are more brand awareness-focused and great for helping you build traction.

Incorporating social media strategies for your small business

Just because you’re a small business doesn’t mean you can’t have a social media strategy. There’s plenty that you can do from user-generated content to contests, partnering with relevant businesses, and more.

Remember that while followers are important, the most vital thing is to create content that’s both engaging and relevant to your audience.